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A comprehensive rebrand for a Santa Fe-based nonprofit that empowers young Israeli and Palestinian women to create change.
2017 — Present
Explore the various strategic projects Madeo has worked on in collaboration with the Equal Justice Initiative.
Equal Justice Initiative
A completely redesigned website and new digital content strategy to amplify the organization’s impact.
A new website that showcases 365 historical events of racial injustice one day at a time, on the day they happened.
Microsite for the book, movie, and powerful memoir of EJI's founder Bryan Stevenson.
A new online report for EJI analyzes the era of Reconstruction, a tragic post-Civil War period of racial terror in America.
An in-depth, interactive website that explores the legacy of segregation and racial inequality in America.
The new e-commerce website for original merchandise from the organization, Museum, Memorial, and other special projects.
A 150-page book that explores the legacy of segregation and racial inequality in America.
A brand new website for Echoing Green, the leading organization in social innovation and entrepreneurship.
2015 — Present
A trusted partner to the Innocence Project, Madeo works daily in collaboration with the organization’s various teams.
In 2018, Madeo and the Innocence Project embarked on the most comprehensive rebrand for the Innocence Project to date.
Madeo partnered with Girls Leadership to design a digital report and landing page for their latest groundbreaking research.
Madeo partnered with Levi’s to elevate the digital event experience for the launch of their #WeThePeople campaign.
The new website for the fast-growing brand for health, beauty, and fitness.
Madeo was invited to play a number of key company roles, including the execution of branding, product, and marketing.
Madeo partnered with WITNESS to produce the organization’s most comprehensive digital and print annual report to date.
Personalizing the user experience for the NBA's internationally successful basketball and video streaming apps.
Helping the 50 largest global investment funds influence the climate competency of the 50 largest global corporations.
A new website for the organization leading New York City toward a stronger future.
Designing the leading guest list management app for top events around the world.
Madeo partnered with CARE to help tell the complicated stories of their work on child marriage around the world.
A new website designed to showcase how young leaders are transforming conflict in their communities.
A new visual identity and website for the organization bringing housing equality to all New Yorkers.
Innocence Project
A flexible platform to enable an editorial team to create engaging long-form stories.
Explore the story of Rodney Reed, a Texas man who was wrongfully convicted of murder in 1988.
Timely campaign and microsite to help the public understand why innocent people plead guilty to crimes they did not commit.
Unifying and elevating the Innocence Project's brand across social media and engaging new audiences.
A recap of the Innocence Project's work to fight for accountability, justice reform, and to end wrongful convictions.
