Innocence Project

Since 2015, Madeo has been a trusted partner to the Innocence Project. Madeo designers, developers, and strategists work on a daily basis in collaboration with the organization’s various teams: communications, fundraising, events, and policy. Below are some of the projects we launched together.

Rebranding the Innocence Project

In 2018, Madeo and the Innocence Project embarked on the most comprehensive rebrand for the Innocence Project to date.

Youth Against Wrongful Convictions

Innocence Project initiative supporting the youth-led campaign against wrongful convictions

Long-form Stories

A flexible platform to enable an editorial team to create engaging long-form stories.

Interactive Story of an Innocent Man’s Fight for Freedom

Explore the story of Rodney Reed, a Texas man who was wrongfully convicted of murder in 1988.

Guilty Plea Problem Campaign

Timely campaign and microsite to help the public understand why innocent people plead guilty to crimes they did not commit.

2020 Year in Review Microsite

A recap of the Innocence Project's work to fight for accountability, justice reform, and to end wrongful convictions.