Our Work

We collaborate as a highly diverse multidisciplinary team of strategists, designers, engineers, project managers, and consultants. We partner on strategic engagements and projects that tackle meaningful issues for people.

Creative Capital

Rebrand and website redesign for the foundation supporting visionary artists.

Equal Justice Initiative

Explore the various strategic projects Madeo has worked on in collaboration with the Equal Justice Initiative.

Education Development Center

A reimagined website highlights global impact across education, workforce development, and health.

Long Wharf Theatre

Brand refresh & website for the performing arts institution committed to radical inclusion.

Robin Hood

Brand refresh and website for the largest New York philanthropy elevating New Yorkers out of poverty

Innocence Project

A trusted partner to the Innocence Project, Madeo works daily in collaboration with the organization’s various teams.

Define American

Rebrand and website redesign dedicated to humanizing the conversation around immigrants.

Massachusetts Institute of Technology

Branding and website with a focus on climate change, equitable resilience, and urban planning.

Echoing Green

A brand new website for Echoing Green, the leading organization in social innovation and entrepreneurship.

Tomorrow’s Women

A comprehensive rebrand for a Santa Fe-based nonprofit that empowers young Israeli and Palestinian women to create change.

Rebranding the Innocence Project

In 2018, Madeo and the Innocence Project embarked on the most comprehensive rebrand for the Innocence Project to date.

STOP Tobacco

Global partnership to expose the tobacco industry, with support from Bloomberg Philanthropies.

Youth Against Wrongful Convictions

Innocence Project initiative supporting the youth-led campaign against wrongful convictions

Equal Justice Initiative

The Equal Justice Initiative Website

A completely redesigned website and new digital content strategy to amplify the organization’s impact.

Equal Justice Initiative

Interactive Calendar: A History of Racial Injustice

A new website that showcases 365 historical events of racial injustice one day at a time, on the day they happened.

Equal Justice Initiative

‘Just Mercy’ Microsite

Microsite for the book, movie, and powerful memoir of EJI's founder Bryan Stevenson.

Equal Justice Initiative

Interactive report on American history and racial injustice

A new online report for EJI analyzes the era of Reconstruction, a tragic post-Civil War period of racial terror in America.

Equal Justice Initiative

‘Segregation in America’ Website

An in-depth, interactive website that explores the legacy of segregation and racial inequality in America.

EJI Online Store

The new e-commerce website for original merchandise from the organization, Museum, Memorial, and other special projects.

Equal Justice Initiative

‘Segregation in America’ Book

A 150-page book that explores the legacy of segregation and racial inequality in America.

Colorlines

Editorial platform advancing racial justice through media and advocacy

Girls Leadership

Madeo partnered with Girls Leadership to design a digital report and landing page for their latest groundbreaking research.

Kindness.org

The organization on a mission to educate and inspire people to choose kindness.

Levi’s

Madeo partnered with Levi’s to elevate the digital event experience for the launch of their #WeThePeople campaign.

50/50 Climate Project

Helping the 50 largest global investment funds influence the climate competency of the 50 largest global corporations.

WITNESS

Madeo partnered with WITNESS to produce the organization’s most comprehensive digital and print annual report to date.

PFNYC

A new website for the organization leading New York City toward a stronger future.

Tax Equity Now

A new visual identity and website for the organization bringing housing equality to all New Yorkers.

The NBA

Personalizing the user experience for the NBA's internationally successful basketball and video streaming apps.

CARE

Madeo partnered with CARE to help tell the complicated stories of their work on child marriage around the world.

Innocence Project

Long-form Stories

A flexible platform to enable an editorial team to create engaging long-form stories.

Innocence Project

Interactive Story of an Innocent Man’s Fight for Freedom

Explore the story of Rodney Reed, a Texas man who was wrongfully convicted of murder in 1988.

Innocence Project

Guilty Plea Problem Campaign

Timely campaign and microsite to help the public understand why innocent people plead guilty to crimes they did not commit.

Innocence Project

2020 Year in Review Microsite

A recap of the Innocence Project's work to fight for accountability, justice reform, and to end wrongful convictions.

More Projects

Madeo In-Kind
Introducing our new annual open call to support an exceptional nonprofit with a transformational pro bono project designed to uplift their work and expand their impact. Application deadline March 26.

Learn More