Levi's
Launching an integrated campaign on diversity and inclusion
Madeo partnered with Levi’s to elevate the digital and integrated event experience for the launch of Levi's #WeThePeople campaign.
Overview
The mission-driven #WeThePeople campaign focused on diversity and inclusion, which truly resonated with our team and allowed for design and communication to be purposeful and integrated across emails, web, and ultimately for the launch event. The polished and seamless guest experience, from accepting invitations to checking into the event in seconds was made possible by sophisticated back-end tech integrations that made it equally friendly to guests as it was to the event teams.