50/50 Climate Project
Empowering the organization tackling climate change from the top down
The 50/50 Climate Project is dedicated to helping the 50 largest global investment funds influence the climate competency of the 50 largest global corporations.
Overview
Madeo was invited to help grow the work and impact of the 50/50 Climate Project. We collaborated with the board of directors and the leadership team, starting with an in-depth discovery process and then defining a roadmap for helping the organization engage more successfully with its unique group of high-level stakeholders.
The organization’s work is extremely specialized and fairly complicated, which required differentiated strategy, design, technology, and communication expertise to help engage key stakeholders. We first started with rebranding the organization. We then created a brand new website and contributed to strategy and execution of communications, in addition to other key goals, that helped the organization grow and deliver on its ambitious mission to impact climate change.
To date, 50/50 Climate Project has been featured in the New York Times, Site Inspire, Mindsparkle Mag, CSS Design, Latest.is, Harvard University Blog, and Siiimple.
