A new kind of team

Equal Justice Initiative

Segregation in America Book


Madeo partnered with the Equal Justice Initiative to produce this compelling 150 page report on Segregation in America. Racial segregation had a long and enduring history in America, supported by courts, laws, and elected officials. The pervasive effects of that legacy are still felt today, making this project a much needed read for individuals and communities alike across the country.

Segregation in America tells the lesser-known story of national opposition to civil rights and racial equality. White Americans concentrated in the South and influential throughout the country conducted a widespread, organized, and determined campaign to defend segregation and white supremacy. EJI believes that understanding this mass opposition to racial equality, integration, and civil rights is central to confronting the continuing challenges of racial inequality today.

Bryan Stevenson and the EJI team conducted comprehensive research and writing that led to the groundwork for this ambitious undertaking. Our teams collaborated very closely across months on strategy, design, photography, and production. The printed book is only one part of a larger undertaking, which includes a large-scale interactive website, designed and developed by Madeo.


Madeo also partnered with EJI on a large-scale interactive website. The Segregation in America website includes an online version of the 150 page report, a section on influential segregationists in America, historic videos documenting the horrors of segregation, and an interactive US map showing the thousands of confederate monuments in context of historical events, which largely relate to enforcing segregation in America. The Madeo team was responsible for content strategy, copyediting, wireframing, design, and web development.

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