Madeo partnered with Echoing Green on a completely new website, reflecting the organization’s strategic plan and introducing a new approach to engaging with audiences.
Echoing Green is one of the first organizations to define and support social entrepreneurship. The organization discovers emerging social entrepreneurs and invests deeply in the growth of their ideas and leadership. For over 30 years, they’ve built a broad, dynamic ecosystem to support these leaders as they solve the world’s biggest problems. Their work spans 86 countries and supports a growing community of more than 800 social entrepreneurs, with a unique emphasis on seeking out overlooked talent and evaluating potential in innovative ways.
Madeo collaborated with the Echoing Green team on the website redesign and rebuild over the course of several months, from discovery to successful launch. More than 10 Madeo team members worked on the project; from discovery to strategy, design, content, web development, and technology.
The website introduces a new visual approach, offering a brand refresh to influence how the organization engages with audiences across designed communication. Beyond the visual overhaul, the website itself was rebuilt from the ground up on an entirely new optimized technical foundation, with a new set of user-friendly content management tools. The new website also introduces a new content strategy, with new messaging, revised editorial categories, and much more.