Paradise Contracting

The Le Fayan brand, photography and website are designed and produced by the creative firm MADEO.

BGIA

Beena

Serena

INCOME represents the world’s leading manufacturers, technology holders, licensors, contractors and equipment suppliers. Operating in several sectors such as, petroleum, power generation, renewable energy, industrial services and transportation, INCOME is dedicated to bringing infrastructure to life. Founded in 1973, income is the oldest company within the International Group of Investments (IGI), one of the largest investment groups in Egypt. INCOME is based in Cairo, Egypt and operates internationally through its holding company IGI.

SITES

Dima Rashid's international success as a jewellery designer presented a challenge. "How do you turn a known designer into a known brand?" MADEO worked with Dima Rashid and the designer's team to communicate the identity of the designer into an identity of a brand. All of the designer's attributes and her works' were considered in defining DIMA as a brand that the different international markets can relate to, even if they do not know the designer. We started with packaging. The first and most personal introduction to the brand to strangers on the street and opened up the scope of work to create a custom designed Press Kit for Harrod's, Neiman Marcus and the international press to use in communicating DIMA. We also ran editorials in the press to help communicate the story and original identity behind the brand. We then followed with a marketing campaign of print advertising that instantly represents the brand to a larger mass audience from a quick ad impression. Our relationship started there and continued on with consulting and further work to help nurture the brand and build it as DIMA's business grows worldwide.

DMG was established more than two decades ago as an engineering and contracting company. Today DMG is a group in the Middle East with member companies in the three sectors of engineering, real estate and hospitality.

We worked with DMG in 2010 and 2011 on re-branding the group and setting an identity for all group member companies to integrate with.